How do you connect the expertise you offer to asking for money as a speaker? What are the three things speakers should be thinking about if they want to make money and get paid to speak in 2022? These are the questions I ask today's guest, Danielle Hayden. Danielle is a reformed corporate CFO and co-owner of Kickstart Accounting, Inc. She is on a mission to help speakers understand their numbers so they can increase their profitability and take home pay. Danielle shares her three best tips for speakers when it comes to making money and your money story. 

We discuss: 

• the importance of knowing how much money you need to make in order to set your rates


• knowing what your money mindset is


• the value of getting comfortable with discomfort

Here are the podcasts and books she mentions:

Danielle's podcast: Entrepreneur Money Stories

Money Magic by Laurence Kotlikoff

The Psychology of Money by Morgan Housel

You're a Bad Ass at Making Money by Jen Sincero

Get Danielle's 5 Day Video Bootcamp: 5 days to transform your financial fear to financial clarity

More about Danielle:

After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series. When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing any, and almost every fitness-related activity ranging from Spartan races to pilates.