Ep 21: Scaling CS through Partnership with Paul Abdool and Franz Schrepf
Update: 2025-02-25
Description
In this episode of Spotlight LinkedIn Live, Emma Lo sits down with Paul Abdool and Franz-Josef Schrepf, two powerhouse partnership leaders, to uncover what truly drives successful partner ecosystems in B2B SaaS.
đŻ What youâll learn:
- The 5 layers of partnershipsâfrom brand deals to strategic alliances
- The 4Câs framework to evaluate partnership fit
- How Customer Success + Partnerships create a winning GTM motion
- Why channel conflicts happen (and how to prevent them)
- The future of partner-led growth in SaaS
đĄ Pro Tip: If your partnership program isnât driving revenue, youâre missing the point. Learn how to align partnerships with real business outcomes.
Read more in Franz's "The Book on Partnerships" on Amazon
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