Ep 22: Fortify Your Brand through Trademarking with Tom Ladegaard
Ep 22: Fortify Your Brand through Trademarking with Tom LadegaardDescription
Trademarking should be one of the first things any new company thinks about before they work on their branding and marketing at all. Today’s guest is Tom Ladegaard and he comes onto the show to give us an idea of what this process typically looks like for any new business or endeavor. Tom is a trademarking lawyer with 15 years of experience in courtroom litigation, and now he runs his own highly successful firm called the Office of Thomas E. Ladegaard. His real-world experience in the courts makes him an even better trademarking lawyer because it has given him the ability to see what poorly handled business transactions could turn into a few miles down the road. In today’s episode, Tom walks us through what a typical trademarking process would look like, why a company should take it so seriously, and the differences between trademarking and copyrighting.
United States
