EP 22: Industry trends, growth, and business. Competition, breeding, and officiating. Associations, medications, and international governance.

One of the 12 principles of “The Cowboy Way” is “He must never go back on his word or trust confided in him.” The Cowboys promised to answer your questions and in this episode, they make good on that promise. This straight-shootin’ episode comes directly from questions spurred on by previous episodes. 

The Show Rundown

Industry Trends: The Good and Not So Good

• Distinctions between weekend shows and major events

  
  



• Creation of more spectator-focused events

  
  



• Episode to watch: EP7 - American Horse Council with Julie Broadway

  
  

The daunting task of getting started

• Beginners in the sport - the expense and finding a trainer

  
  



• Trainers entering the professional side

  
  



• The breeding industry

  
  



• Episode to watch: EP 13 - Rancho El Fortin with Aldo Ramon

  
  

Hottest Topic: Medication use in the industry

• Use of sedatives

  
  



• Tail alterations

  
  



• Episode to watch: EP 16 - NRHA with Mark Blake & Mike Hancock

  
  



• NRHA Reiner Magazine - July Issue, Page 45

  
  

Officiating & Judging

• Relevance of individual judge’s score to overall final score

  
  



• Minimize subjectivity and maximizing objectivity

  
  



• Circles and larger maneuver evaluation variances - why this is one of the most difficult maneuvers to score

  
  



• New rule changes from NRHA

  
  



• Episodes to watch: Understanding the Score: EP 15 - TRFAM qualifier at Cactus Classic, EP 17 - NRBC, EP 19 - Buckeye Reining Derby, EP 20 & 21 - NRHA Derby

  
  



• Coming Soon: EP 24, 25, 26 - NARS, 100X and more

  
  

How industry growth affects association transparency

• How associations communicate with members

  
  



• Is it time to consider an amateur division in reining

  
  



• How the horse show business is changing - 

  
  



• Episode to watch: EP 18 with Marnye Langer

  
  

Equine breeding business

• Breeding fees continue to increase

  
  



• More mares being bred - what this means for the industry in the next 3-5 years

  
  



• Price of horses is at an all-time high

  
  



• Episodes to watch: EP 11 - NRCHA with Paul Bailey & EP 13 - Rancho El Fortin with Aldo Ramon

  
  

Is it time to create a true International Governing Body?

• FEI didn’t work for western discipline of reining

  
  



• International events are being created without one an IGB

  
  



• Looking to other sports as examples

  
  

Collegiate Competition

• NCEA is a growth opportunity for the industry

  
  



• Lots of questions, we’ll be bringing more interviews in the future

  
  



• Episode to watch: EP 14: Collegiate Program with Larry Sanchez & Laura Brainard

  
  

Keep Your Questions Coming

Email questions to exec@cowboyoffice.com. We’ll continue to catalog your questions for our next question and answer segment.

ONE MORE THING

Take the American Horse Council Economic Impact Survey. Your voice matters so use it!

RESOURCES:

NRHA Rule Changes 2024: https://news.nrha.com/2024-nrha-rule-changes-approved-nrha-board-of-directors-spring-meeting-a-success/ 

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Exec@CowboyOffice.com