In this episode I speak with Erin Williams, CEO of Melbourne-Los Angeles based PR agency, Modern Day Communications.

Erin is also the Founder and Editor-In-Chief of two magazines - Modern Day Living (IG @moderndaylivingmagazine) that provides inspiring and relatable content for mothers & Influenced (@influenced_magazine), the world's first influencer magazine. 

Erin’s earliest career started when she convinced her father to open a family daycare business from their home for 6 ½ years where it grew to be the most booked out daycare in their area.

During that time Erin began her Modern Day Living magazine. She wanted to provide something cool for all the amazing mothers she’d met that wasn’t baby-focused or filled with high-end fashion. She has a strong focus on working mums, lifestyle, wellness, inspiration and balance. 

From there Erin started her PR agency. After her magazine’s 3rd issue (where she landed @officialmelb on the cover) she took a leap of faith and went over to LA to expand it and create more growth. It paid off.  They’re heading into their 9th issue.

In 2020 when COVID hit, Erin decided to create a second publication - “Influenced” magazine, which focuses on digital creators, influencers, beauty, lifestyle and all things social media. 

When the world moved into the second year of COVID, and with some media having died down a bit, Erin decided to create a monthly beauty and wellness subscription box called Bloom Beauty Box (IG @bloombeautybox__). That way they could still manage to get her clients brands out there into people’s hands and still gain exposure whilst also making sure they had backup, in case business had to change. 

Both of Erin’s magazines are now sold in 12 countries and her PR agency is growing daily with a recent slew of newly-signed LA clients. 

Erin talks about the immense opportunities that are out there for brands and small businesses - including growing your own business with her. 

www.moderndaycommunications.com

Instagram accounts:

@moderndaycommunications, @themoderndaylivingmagazine @erin_kwilliams @influenced_magazine @mdccreative__