In this episode, I’m sharing part two of my 2026 local marketing predictions, and we’re getting very real about why outsourcing your marketing without owning the strategy almost always leads to wasted time, money, and frustration.

I break down what actually happened when I was troubleshooting a Meta ads bug for a client (yes… on Christmas Eve), why no agency, freelancer, or tactic can save your business if you’re not leading the strategy, and how this same mistake shows up for so many local business owners trying to grow.

We’ll talk about:

• Why marketing only works when the business owner takes ownership of the strategy
• The difference between outsourcing execution vs. outsourcing responsibility
• Real client examples of firing agencies, lowering ad costs, and getting better results
• How to think about ads as a skill you build — not a gamble or a guessing game
• Why 2026 will reward local business owners who simplify and lead their marketing

This episode is honest, a little tough-love, and exactly what you need if you’re tired of throwing money at ads and hoping something sticks.

And if you want to learn the local ad strategy I teach — the same one my clients are using to get consistent leads without massive budgets or complicated systems — you’re invited to my free Local Ads Strategy Session.

You can register here:
 👉 www.nicoleeldridgemedia.com/localads

Inside the workshop, I’ll walk you through what actually works for local Meta ads right now, how to set them up simply, and how to turn ads into a repeatable system for your business.

If you’re ready to stop outsourcing your growth and start owning it, this episode is for you.