Tom is Head Coach and founder of Be Fearsome an outdoor fitness company based in central London with an online arm developed over the last 18 months helping those who live further afield. BFO, as it is known by those that go regularly, offers all types of outdoor fitness: boot camps, personal training and team building you name it. There are around 20 trainers who use vans as mobile gyms which are stuffed with all the equipment you might need. 

The story behind how he decided on the company name Be Fearsome is interesting. Often, Tom would have his surname ‘Frearson’ mistaken for ‘fearsome’ – even when going through passport control! So, when he was setting up the business his brother-in-law suggested ‘fearsome’ would be a great name because not only was it similar to his surname but also means ‘empowerment and sort of ownership and just not being scared of anything’. There is no doubt the brand slogan ‘Be Fearsome in fitness and in life’ is what people are looking for now more than ever before.  

Tom is also lucky enough to witness some amazing achievements from members and his coaches. One member recently completing his first triathlon and one of the BFO female coaches is a GB athlete who regularly smashes it. But he says, ‘it’s best when I see the underdog story’ and he says it ‘really touches my heart when I see… people actually using what they’ve learnt from us to help other people.’ To hear lots of interesting insights into how he adapted the business during the pandemic and how important his team are then don’t miss this episode. The interview was recorded on Thursday 19th August at 2 pm BST. 

www.befearsome.com/

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