Most homes look good on paper.

But they’re not designed for how people actually *live.*

In this episode, guest architect Zeke Freeman shares the hidden design flaws baked into most houses — and how his process reshapes spaces around *real human behavior.*

Whether you’re remodeling a home, designing an Airbnb, or dreaming about your next property, this episode will flip how you think about space, function, and flow.

What you’ll learn:

- Why most homes don’t reflect how people actually use them

- How to design with *invisible behavior patterns* in mind

- The “door test” for practical flow in short-term rentals

- Why your home may be sending the wrong emotional signals

- Zeke’s process for uncovering how a space wants to work — before you build

00:01:15 - Designing Identity: From Architecture to Personal Branding

00:04:32 - Why Architects Make Great Entrepreneurs

00:07:58 - Thinking in Systems: A Superpower for Founders

00:10:40 - Applying Space Planning to Business Structure

00:14:06 - Designing Offers Like Floor Plans

00:17:21 - Why Constraints Fuel Creativity

00:21:44 - How Messaging Is Like Structural Engineering

00:26:02 - From Drafting Buildings to Drafting Funnels

00:30:55 - The Hidden Layer of Brand Architecture

00:35:19 - Why Most Founders Skip the Blueprint Phase

00:40:46 - Using Architectural Thinking to Scale Operations

00:45:10 - Form Follows Function in Business Too

Guest Bio:

Zeke Freeman is a visionary architect, builder, and passionate advocate for the transformative power of design. With over two decades dedicated to shaping the realms of hospitality and Colorado's modern design, Zeke has emerged as a leader in boutique hotels, hospitality development, and strategic business management. As the CEO of TheRootTeam, which includes an international team of Architects, an estate brokerage, and a Hospitality Development Company, Zeke Freeman has not only left an indelible mark in Colorado Architecture but has also steered the company towards its 12th year of success, bringing many beautiful projects and many more impacted lives together across the Front Range. Zeke is also the host of the RADicalhospitality show, which explores the intersection of Architecture, Development, and Hospitality.

Guest Link:

https://linktr.ee/zfreeman1

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