DiscoverSmall Biz InsiderEp 32: Effectively Engaging Houston’s Dynamic Latino Market
Ep 32: Effectively Engaging Houston’s Dynamic Latino Market

Ep 32: Effectively Engaging Houston’s Dynamic Latino Market

Update: 2021-04-13
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Juan Alanis, co-founder of Big Oak Tree Media,  talks about  keys to successfully reaching Houston's Latino population and why businesses should steer away from "Latinizing" their messages and products.

Small Biz Insider is presented by Blue Cross Blue Shield of Texas.

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Ep 32: Effectively Engaging Houston’s Dynamic Latino Market

Ep 32: Effectively Engaging Houston’s Dynamic Latino Market

Greater Houston Partnership