James Lafferty is the CEO of Fine Hygienic Holding and has been described as one of the most unique and diversified CEO’s in the world today. 

He’s not just a successful CEO, he’s also an Olympic coach. An award-winning journalist. A college professor. A competitive athlete.  A philanthropist, husband and father of 6. 

James started his career with humble roots, as a youth track and field coach. 

Hired by Procter and Gamble in his native Cincinnati, Ohio, James was recruited from the ranks of fitness instructor to enter P&G’s “Brand Management” program and after delivering incredible results on the US business, James was transferred into an international career that took him to North Africa, Central and Eastern Europe, The Middle East, Western Europe, Africa and Asia. 

Jams is clearly a business powerhouse, and I was so keen to speak to him to understand what drives him to achieve so much and how he uses his experience for good. 

He spoke with great honesty and candour about his challenging upbringing, what he considers to be his own personal failures, and how these have driven him to become the person and leader that he is today.

We talked about consumer culture, working practices post-Covid and how a modern CEO needs to bring empathy and energy to everything that they do.

He only hires on desire and his purpose in life is to leave the world a little better than he found it. 

James is warm, optimistic and his honesty made our conversation a real pleasure. 

I’m sure you’ll enjoy it.

Follow me, and the Good Intentions podcast:

https://www.instagram.com/kellyharvarde/

https://www.instagram.com/goodintentionsuae/

Find James here:

https://www.linkedin.com/in/james-michael-lafferty-2737071/

Immerse yourself in some of the books we discussed: 

Erik Weihenmayer - Touch the Top of the World

https://magrudy.com/book/touch-the-top-of-the-world-a-blind-mans-journey-to-climb-farther-than-the-eye-can-see-9780452282940/

Vince Lombradi - The Lombardi Rules

https://magrudy.com/book/the-lombardi-rules-25-lessons-from-vince-lombardi-the-worlds-greatest-coach-9780071444897/

Nelson Mandela - Long Walk to Freedom

https://magrudy.com/book/a-long-walk-to-freedom-the-autobiography-of-nelson-mandela-9780349106533/