Denise started making granola and muesli for her family during the pandemic in 2020. She explains, ‘It started out of pure necessity just for my own consumption and my families’ consumption – we love to eat granola and muesli’. After getting the thumbs up from her family she started to give her gourmet granola and muesli to a few friends and neighbours to see what they thought and that’s when it took off and Engrained was born. Denise says, ‘I did not set out to start a business at all but somehow it has turned into one and I’m the first one surprised to be honest’. 

Denise says she wanted to make her granola and muesli recipes appealing because, ‘it was initially intended for my children and myself so it had to be something that I was happy to dig into every day and that I knew they would get excited about as well’. The recipes also needed to be healthy and nourishing, ‘because I didn’t want to be running around preparing snacks all the time, so it sort of had to tick a few boxes but yes I definitely put a huge emphasis on the flavours’. She won’t be pushed into picking out her favourite flavour and with names like ‘Très chocolat’ Granola, Carrot Halwa Granola and Almond Cinnamon Crunch Granola I don’t blame her! Sustainability is also very important to her, ‘I see small businesses are really the ones leading the change and really putting change in consumers hands’ which is why you can get refills of her recipes at select refill shops (see www.engrained.co.uk for details). The interview was recorded on Wednesday 20th October at 12pm BST.

For more info 👉 https://www.engrained.co.uk/🙌

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