DiscoverContent That Moves - The Brand Storytelling PodcastEp 37: The LA Times’ Strategy for Impactful Branded Content
Ep 37: The LA Times’ Strategy for Impactful Branded Content

Ep 37: The LA Times’ Strategy for Impactful Branded Content

Update: 2024-11-12
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Discover how the LA Times is redefining branded content with emotional impact at the core. Kristen Berke, Vice President of National Advertising and Branded Content, shares how her team blends editorial storytelling with platform-specific strategies to create engaging narratives. From Oscar-winning short documentaries to innovative brand collaborations, they are proving the power of stories that connect deeply with audiences.
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Ep 37: The LA Times’ Strategy for Impactful Branded Content

Ep 37: The LA Times’ Strategy for Impactful Branded Content

Credo Nonfiction & Brand Storytelling