Ep 399 The Truth About Food, Farming & Pharma (The Cow Is How) ft. Noel Heiks & Kevin Key

Update: 2025-04-23

Description

Today on Strong By Design Engineer-turned-cattle-enthusiast Noel Heiks and cowboy-commando Kevin Key dive into the impacts of Big Food, Farming, and Pharma.

The authors embark on an adventure of food and diet, away from standard insulin-heavy fare and toward better ways of beef, keto, and carnivore.

Their book encourages us to break the shackles of the modern medical system keeping us fat and sick, and turn to the thriving doctors embracing beef, butter, and bacon. The story rides through the ranches to meet the producers who are key to an animal-based future filled with cows.

Noel Heiks and Kevin Key are the authors of The Cow Is How: To Fix Food, Farming, and Pharma. The book is a saga inspired by fighting a family's diabetes, Parkinson's, and mental health issues induced by a Standard American Diet. The authors travel on a journey through Industrial Agriculture in America, where the food we grow destroys not only the health of our people, but that of our heartland.

Through this book, the authors share the secret to restore our country to vitality and prosperity. The Cow Is How.

Time Stamps

00:56 – Welcome to the Strong By Design podcast!
01:20 – Meet today’s special guests, Noel Heiks & Kevin Key
03:05 – How it all started: Noel & Kevin's career background revealed
09:12 – Farm facts: Misconceptions about raising cows
19:43 – How marketing influences what you eat
25:39 – Noel talks about her father’s health
29:59 – What is the carnivore keto diet all about?
38:50 – Challenges Noel & Kevin faced writing the book
41:00 – What should you do to feel better?
46:05 – Key takeaways from Noel and Kevin
51:15 – For more from Noel Heiks & Kevin Key, read The Cow Is How
51:52 – Please share and leave a rating & review for the SBD podcast!