Fast fashion has a hidden price tag — one that isn’t printed on a receipt. Beyond the checkout counter lies a cost paid by artisans, ecosystems, and future generations. Yet, for many consumers, that reality remains unseen.

In this episode of Grounded Wellness, Bethany McDaniel sits down with Angela O’Brien, founder of the globally celebrated sustainable fashion brand Cleobella. What began as a dream of freedom and creativity — and a $12,000 savings account — has evolved into a movement for mindful design and ethical production. From organic fibers and plant-based dyes to small-batch, artisan-made pieces, Angela’s approach to fashion redefines what it means to wear your values.

Through her story, we’re reminded that conscious consumerism isn’t about perfection — it’s about progress. As Angela shares, “Every purchase is a vote for the kind of world we want to live in.”

Together, Bethany and Angela explore the ripple effects of every clothing choice — how a single garment can support entire artisan communities, sustain generational craftsmanship, and protect the planet. They unpack the meaning of slow fashion, circular design, and natural fiber innovation, while discussing why mindful shopping and small-batch production matter more than ever.

This conversation invites listeners to see fashion not as disposable, but as a living story of human hands, creativity, and connection. You’ll walk away inspired to rethink your closet — and to celebrate the beauty of buying less, but better.

Explore Primally Pure:

• Shop Clean Skincare: https://bit.ly/4e1HzVv

Learn More from Cleobella:

• Website: https://cleobella.com/
• Instagram: https://www.instagram.com/cleobella
• Angela's Instagram: https://www.instagram.com/angieob/

Follow Primally Pure:

• Instagram: https://www.instagram.com/primallypure
• TikTok: https://www.tiktok.com/@primallypure
• YouTube: https://www.youtube.com/channel/UCHLEirBmkKP7jGx4vF05oRA