DiscoverBuilt to Sell RadioEp 451 Nicole Osmer on selling her $10M agency, the dangers of a fast LOI, minimizing re-trading, deciding when to sell, and how to tell your employees about an acquisition
Ep 451 Nicole Osmer on selling her $10M agency, the dangers of a fast LOI, minimizing re-trading, deciding when to sell, and how to tell your employees about an acquisition

Ep 451 Nicole Osmer on selling her $10M agency, the dangers of a fast LOI, minimizing re-trading, deciding when to sell, and how to tell your employees about an acquisition

Update: 2024-07-19
Share

Description

Nicole Osmer is the founder and president of Health+Commerce, a public relations and marketing agency for companies in medtech, biotech, and digital health. Nicole grew Health+Commerce from $1M to $10M in annual revenue over seven years.  

 

Along the way, Nicole received an acquisition offer that seemed too good to be true. It turned out it was, and the deal fell apart. Nicole picked up the pieces, and in March 2024, Health+Commerce was acquired by Trinity Hunt-backed Supreme Group.

Comments 
loading
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
Ep 469 Inside the Mind of an Acquirer: The Private Equity Roll Up Playbook

Ep 469 Inside the Mind of an Acquirer: The Private Equity Roll Up Playbook

2024-11-2201:10:55

Ep 468 The Hustler’s Guide to a Big Exit: How Shane Neman Conquered the Business of Partying

Ep 468 The Hustler’s Guide to a Big Exit: How Shane Neman Conquered the Business of Partying

2024-11-1501:04:20

Ep 467 From High School Dropout to $419M Exit: Mike Fata’s Journey with Manitoba Harvest

Ep 467 From High School Dropout to $419M Exit: Mike Fata’s Journey with Manitoba Harvest

2024-11-0852:52

Ep 466 Building a $35M Home Services Business, Overcoming Personal Tragedy, Private Equity ‘musical chairs’, and Securing a 10x EBITDA Exit with Carrie Kelsch

Ep 466 Building a $35M Home Services Business, Overcoming Personal Tragedy, Private Equity ‘musical chairs’, and Securing a 10x EBITDA Exit with Carrie Kelsch

2024-11-0155:39

Ep 465 Negotiation, Earn-Outs, and the Pitfalls of Stock Deals in His $4.6M Exit with Pete Neubig

Ep 465 Negotiation, Earn-Outs, and the Pitfalls of Stock Deals in His $4.6M Exit with Pete Neubig

2024-10-2550:47

Ep 464 Built to Flip: How to Buy, Build, and Sell a Business with Jim Lindstrom

Ep 464 Built to Flip: How to Buy, Build, and Sell a Business with Jim Lindstrom

2024-10-1856:33

Ep 463 How Luke Peters Turned a Used Bar Fridge into an $80M Acquisition Target

Ep 463 How Luke Peters Turned a Used Bar Fridge into an $80M Acquisition Target

2024-10-1159:56

Ep 462 Matt Ebert on Selling Control to Private Equity and Expanding Crash Champions to 645 Locations

Ep 462 Matt Ebert on Selling Control to Private Equity and Expanding Crash Champions to 645 Locations

2024-10-0457:11

Ep 461 Aaron Levenstadt on Narrowing Your Focus to Broaden Your Appeal, Building an Advisory Board, and the Rule of 20 for a Successful Exit

Ep 461 Aaron Levenstadt on Narrowing Your Focus to Broaden Your Appeal, Building an Advisory Board, and the Rule of 20 for a Successful Exit

2024-09-2750:03

Ep 460 How Jessica DeLuca Sold Cult Beauty for £275M and Created 29 Millionaires

Ep 460 How Jessica DeLuca Sold Cult Beauty for £275M and Created 29 Millionaires

2024-09-2001:16:49

Ep 459 Alex Bean on Why He Was Miserable After Selling Divvy for $2.5B: Raising Capital vs. Going It Alone, Talking to Kids About Money, the Happiness Trap, and the Disease of More

Ep 459 Alex Bean on Why He Was Miserable After Selling Divvy for $2.5B: Raising Capital vs. Going It Alone, Talking to Kids About Money, the Happiness Trap, and the Disease of More

2024-09-1352:01

Ep 458 Inside the Mind of an Acquirer with Tim Schumacher

Ep 458 Inside the Mind of an Acquirer with Tim Schumacher

2024-09-0651:04

Ep 457 Negotiation Masterclass: Harvard’s Jim Sebenius on Maximizing Your Business Sale

Ep 457 Negotiation Masterclass: Harvard’s Jim Sebenius on Maximizing Your Business Sale

2024-08-3055:36

Ep 456 The Hidden Risk In Selling to Private Equity: A Cautionary Tale From Protein Bar’s Matt Matros' on How to Avoid a 7-Figure Mistake

Ep 456 The Hidden Risk In Selling to Private Equity: A Cautionary Tale From Protein Bar’s Matt Matros' on How to Avoid a 7-Figure Mistake

2024-08-2354:20

Ep 455 William Brown on Turning a $50 Course into a Seven-Figure Exit, Navigating Diligence, and Creating a Million Dollar Webinar

Ep 455 William Brown on Turning a $50 Course into a Seven-Figure Exit, Navigating Diligence, and Creating a Million Dollar Webinar

2024-08-1642:44

Ep 454 A Rare Glimpse Inside the Secret World of Corporate Development

Ep 454 A Rare Glimpse Inside the Secret World of Corporate Development

2024-08-0901:01:25

Ep 453 The Small Business Acquirer: Inside the Mind of Kristi Herold

Ep 453 The Small Business Acquirer: Inside the Mind of Kristi Herold

2024-08-0254:54

Ep 452 How to Turn a 3x EBITDA Offer into 5x. Creative earn out structures. Declining projects without losing a customer and selling a service business with Paper Leaf founder, Jeff Archibald.

Ep 452 How to Turn a 3x EBITDA Offer into 5x. Creative earn out structures. Declining projects without losing a customer and selling a service business with Paper Leaf founder, Jeff Archibald.

2024-07-2655:43

Ep 451 Nicole Osmer on selling her $10M agency, the dangers of a fast LOI, minimizing re-trading, deciding when to sell, and how to tell your employees about an acquisition

Ep 451 Nicole Osmer on selling her $10M agency, the dangers of a fast LOI, minimizing re-trading, deciding when to sell, and how to tell your employees about an acquisition

2024-07-1901:07:12

Ep 450 Exiting Mainstreet: Michael Lynch on How to Sell a Smaller Business

Ep 450 Exiting Mainstreet: Michael Lynch on How to Sell a Smaller Business

2024-07-1201:08:49

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Ep 451 Nicole Osmer on selling her $10M agency, the dangers of a fast LOI, minimizing re-trading, deciding when to sell, and how to tell your employees about an acquisition

Ep 451 Nicole Osmer on selling her $10M agency, the dangers of a fast LOI, minimizing re-trading, deciding when to sell, and how to tell your employees about an acquisition

John Warrillow