How can print media help get all eyes on your brand?  

Not many people understand the world of print media as well as Seema Kumari, former Senior Marketing & CRM Director at Hearst UK. She joined Rory for an in-depth chat about just how effective mail marketing can be.  

In this episode, they cover:  

• Seema’s experience at Hearst, working with global publications such as Cosmopolitan, Elle, Good House Keeping and Harper’s Bazaar  
• Why the notion that print is dying is a myth 
• How mail is crucial in conveying high-end products 
• Seema’s experience with programmatic mail  
• The calming effect reading something physical can have 

Listen to the full episode and you’ll hear why print is thriving.  

00:00 Intro  

1:37 Tackling the mistaken narrative that print is dying 

3:30 How did Seema create an effective programmatic direct mail channel? 

05:35 Why an omnichannel approach can make magic happen 

07:22 Seema explains why direct mail is undervalued 

08:12 Seema’s examples of effective direct mail – The White Company and Hotel Chocolat  

10:15 Rory predicts printed catalogues will make a comeback 

11:41 Outro 

Seema Kumari is an D2C marketing leader with 20+ years’ experience in subscriptions, ecommerce, CRM, and customer retention. She’s passionate about creating engaging, multi-channel experiences that put the customer first.  

Throughout her career she’s managed to drive business growth, loyalty, and recurring revenue through strategic digital marketing and data-led customer engagement. 

Follow Seema.  

LinkedIn - https://www.linkedin.com/in/seemakumari/ 

X - https://x.com/1Seemak 

Follow Rory. 

LinkedIn - https://www.linkedin.com/in/rorysutherland/ 

X - https://x.com/rorysutherland 

Watch the full episode. 

Website - https://www.marketreach.co.uk/mail-unleashed/Seema-Kumari-marketing-leader 

YouTube - https://youtu.be/jKk6-Ex-FZI 

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