Ep 56 - Eric Merchant Stuffed a Technician in a Trunk
Description
To learn more about how Tekmetric's software can change the future of your repair shop like it did for me, touch HERE
Turnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.
Elite Worldwide will keep you accountable and show you the road to shop success. They are for me. Find out how HERE
Register for Tekmetric's Tektonic Conference in Huston coming up in 2026 HERE
Eric Merchant is the owner of Merchant Automotive in Leeland, Michigan. Eric, Mike, and Bryan today talk about racing things with wheels, how Eric got into shop ownership, and why training is important. The three also bring up how things often go sideways when shop owner get together. Like stuffing technicians into trunks...
Timestamps:
00:00 Recording at ASTA 2025
03:30 "Accidental Reel Overflow"
09:06 "Lucas Overfills RSVP List"
11:26 GM Diesel Pickup Specialists
13:11 "Pro Service: Tight-Knit Comfort"
19:07 "Struggles Exiting the Car"
20:40 "Burt Two-Speed Transmission Overview"
24:54 Driving vs. Running a Shop
27:29 "Fired: Exit from Dealerships"
30:28 "Lawnmower Racing Adrenaline Rush"
35:30 Midnight Tail Light Fix
37:26 Golf Cart Speed Challenges
41:38 "F350 King Ranch Giveaway Idea"
43:51 Diesel Training Lacks Specificity
48:08 "Encouraging Relevant Class Interaction"
United States
