Ep 587: Understanding Black Hat SEO: Risks, Rewards, and Realities
Update: 2025-08-22
Description
In today’s episode of iGaming Daily, SEO expert Ivana Flynn sits down with Daniel Lux, consultant and founder of Linxact.com, to discuss the realities of modern SEO.
Tune in to today's episode to find out:
- Why some marketers still turn to Black Hat SEO for short-term wins and the risks that come with it.
- The role of cloaking and PBNs in certain markets and why they continue to spark debate.
- How tactics like link insertion and parasite SEO can outperform traditional approaches.
- Why understanding regulations and adapting to shifting algorithms is critical for long-term success.
- How a smart mix of White Hat and Black Hat strategies can exploit gaps in Google’s defences.
Host: Ivana Flynn
Guest: Daniel Lux
Producer: Anaya McDonald
Editor: Anaya McDonald
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Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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