For the past decade, Katie Wignall has been a prolific figure on the London guiding scene. Her articles and videos, along with her guidebook ‘Look Up London’, have become invaluable resources for those eager to learn the real stories behind the city’s streets and buildings. Her company specialises in original tours that explore different facets of the city and are known to sell out months in advance.

On this episode, Katie shares how she went from posting historical information online to taking groups of people across London’s old alleyways and courtyards for over ten years. She reveals the origins of Look Up London, and how returning from university allowed her to see her hometown with renewed curiosity. She also divulges what goes into doing her own research, her love of turning dry facts into juicy anecdotes, and the joys of connecting with an audience on street level.

Chapters:

(00:00 ) Intro

(02:25 ) Backstory

(09:20 ) Sharing knowledge engagingly

(13:20 ) Growing Look Up London

(19:47 ) Digging deeper

(28:17 ) Visuals vs storytelling

(30:14 ) What next?

(32:50 ) Outro

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Look Up London Instagram: https://instagram.com/look_uplondon

Look Up London Website: https://lookup.london

Jeremy's Tour Instagram: https://instagram.com/londonwithjeremy

Jeremy's Tour Website: https://london-with-jeremy.com