Welcome to Deadly Industry: Challenging Big Tobacco, the podcast where we explore the tactics used by the tobacco industry as it pursues profit over health.

For episode 6, Jorge Alday dials in from New York to speak about the marketing strategies of the tobacco industry. Jorge talks Louis through the history of tobacco marketing from the 18th century, why tobacco companies sponsor sports events and how the industry targets its marketing towards specific communities.

Jorge Alday has 25 years of experience in global health, health care, philanthropy and technology. Currently, he leads Vital Strategies’ strategic communication work with STOP, a global tobacco industry watchdog. In this role, Jorge leads a team that is dedicated to telling compelling stories and counter-narratives that challenge tobacco industry messaging and misinformation.

Sources used in this episode include:

• https://doi.org/10.1371/journal.pone.0087389
• https://www.tobaccotactics.org/article/advertising-strategy/
• https://exposetobacco.org/news/tobacco-social-media-regulations/
• https://www.vitalstrategies.org/resources/term/

Deadly Industry: Challenging Big Tobacco is a weekly podcast from the Tobacco Control Research Group at the University of Bath. It is hosted by Louis Laurence, produced by Kate White and edited by Sacha Goodwin. The production manager is Jacqueline Oliver.

* Around 18.00 Jorge refers to a menthol cigarette ban in the U.S. This podcast was recorded during the previous U.S. administration and the proposed rule has since been withdrawn, at least in part, due to tobacco industry lobbying.

To get in touch, e-mail us at tobacco-admin@bath.ac.uk or find us on X, LinkedIn and Bluesky.

Find more episodes here: https://shows.acast.com/deadly-industry-challenging-big-tobacco

The views expressed in this episode by the podcast participants (host and guests) are their own and do not reflect the views of the University of Bath or any other affiliate groups.

For information on the Tobacco Control Research Group's funding sources please read the following statement: https://www.bath.ac.uk/corporate-information/tobacco-control-research-group-statement-on-funding-sources/

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