Ep 6: The Phoenix Suns’ Fan-First Formula – Hot Dogs, Hoops and Happy Fans
Update: 2024-12-20
Description
We explore how the Phoenix Suns’ bold concession pricing boosts fan loyalty, attendance, and long-term revenue – challenging the live events industry to rethink tradition. This is more than a story about a professional basketball team; it’s a blueprint for organizations looking to grow their audiences, deepen connections, and innovate for the future.
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