In this episode of the Race Ready podcast, Andy and Brian sit down with Matt Liebsch, co-owner of Pioneer Midwest, veteran World Cup skier, and legendary Birkie champion. Recorded while Matt was in Europe picking skis from top-tier race rooms, the conversation dives deep into the craft of ski selection. Matt shares his data-driven approach to picking skis, developed through years of engineering experience, testing, and fieldwork. He explains how no two skis are exactly alike, why flex matters more than brand hype, and what makes certain skis perfect for specific snow conditions.

The episode then pivots into Matt's unique path in the sport, from picking up skiing late in high school to nearly qualifying for the Olympics, all while balancing a full-time engineering career, raising a family, and eventually launching a successful ski shop. His journey illustrates how passion, persistence, and curiosity can propel someone to the top ranks—even outside the conventional elite pipeline. Listeners get a behind-the-scenes look at the mindset and training philosophy that helped Matt become a perennial contender at America’s biggest ski race, the American Birkebeiner.

Finally, Andy and Brian reflect on how Matt’s story is a powerful example of skiing as a lifelong pursuit, not just a fleeting Olympic dream. They explore the importance of self-guided training, maturing coach-athlete relationships, and finding motivation through personal goals like the Birkie. Whether you're a junior chasing national teams or an adult skier juggling family and fitness, this episode is packed with insight, inspiration, and a healthy dose of ski geekery.