Ep 67: The Evolution of a Quiet Town to Airbnb Hotspot With Hotel Owner Adam Goldberg
Update: 2025-10-08
Description
What if the biggest mistake you're making right now is thinking too small? When Adam Goldberg transformed a Sedona bed and breakfast into a million-dollar wedding destination, he discovered something that changed how he views every business decision—and it started with one brutally honest question most entrepreneurs never ask themselves.
In this episode:
- The unconventional SBA strategy that helped Adam acquire prime Sedona real estate before the market exploded 400% (and why his decision NOT to build a restaurant saved his business)
- Why the "who" matters more than the "what"—Adam's framework for choosing mentors, partners, and deciding which rooms you actually belong in before the spaghetti starts falling out of your mouth
- The Stalard Plan revealed: How thinking in 2-500 year timeframes instead of quarterly results completely transforms your approach to wealth, legacy, and what you're actually building
"You can't go any faster than one day at a time. But when you look back and six months have passed, the time is gone. So who do you want to be? Where do you want to go? What does it look like at the end of the game?" — Adam Goldberg
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