Ep 70: Michael Kliger talks to Godfrey Deeny about “Curating Luxury Online” EN
Update: 2023-04-05
Description
Meet our latest podcast guest, Michael Kliger, the CEO of Mytheresa, a leading online luxury fashion retailer that has become known for its curated selection of high-end fashion brands and exceptional customer service.
In this episode, Michael sits down with Godfrey Deeny of Fashion Network to share his insights into the world of luxury e-commerce and the secret to Mytheresa's success: how Mytheresa uses data to attract and retain customers, and the importance of balancing data-driven decision-making with intuition and experience. During the episode, Michael emphasizes the importance of a customer-centric approach, a clear focus on the type of customer they want to attract, and the need for fast and reliable service. He also discusses the company's success in China and its business model centred around curation and inspiring multi-brand wardrobe builders.
In this episode, Michael sits down with Godfrey Deeny of Fashion Network to share his insights into the world of luxury e-commerce and the secret to Mytheresa's success: how Mytheresa uses data to attract and retain customers, and the importance of balancing data-driven decision-making with intuition and experience. During the episode, Michael emphasizes the importance of a customer-centric approach, a clear focus on the type of customer they want to attract, and the need for fast and reliable service. He also discusses the company's success in China and its business model centred around curation and inspiring multi-brand wardrobe builders.
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