Ep 82: Thierry Andretta talks to Godfrey Deeny about “British Leather Renaissance” EN
Update: 2023-11-02
Description
Join us for an insightful conversation with Thierry Andretta, CEO of Mulberry and former executive of Lanvin and Buccellati, in an exclusive episode hosted by Godfrey Deeny, Global Editor-in-Chief of Fashion Network. Thierry shared his mission to revitalize the iconic British brand with a global perspective while preserving its heritage. He discussed the remarkable journey of transforming Mulberry's online sales, demonstrating adaptability in the luxury retail sphere.
Mulberry's unique positioning and dedication to sustainability took centre stage, featuring their responsible leather sourcing, carbon-neutral initiatives, and the innovative "Made to Last" approach, including their "Mulberry Exchange" pre-loved bag program. Thierry also shed light on signature collections like Bayswater and their pivotal role in upholding Mulberry's enduring allure.
The conversation extended to Mulberry's international expansion, the influence of store architecture, and the implications of the end of VAT-free shopping for tourists in the UK. Thierry emphasized the value of being customer-centric and harnessing data for strategic decision-making, offering advice to aspiring young professionals.
This episode celebrates Thierry and Mulberry's legacy and innovation in the fashion industry, promising a wealth of valuable insights.
Mulberry's unique positioning and dedication to sustainability took centre stage, featuring their responsible leather sourcing, carbon-neutral initiatives, and the innovative "Made to Last" approach, including their "Mulberry Exchange" pre-loved bag program. Thierry also shed light on signature collections like Bayswater and their pivotal role in upholding Mulberry's enduring allure.
The conversation extended to Mulberry's international expansion, the influence of store architecture, and the implications of the end of VAT-free shopping for tourists in the UK. Thierry emphasized the value of being customer-centric and harnessing data for strategic decision-making, offering advice to aspiring young professionals.
This episode celebrates Thierry and Mulberry's legacy and innovation in the fashion industry, promising a wealth of valuable insights.
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