Jobseeker behavior is changing with Gen AI and social media becoming ever stronger forces of influencers in career choices. However, a lot of recruitment marketing activity is failing to keep up with employers stuck in a rut and not casting the net wide enough or in the right way.

Shockingly, many TA teams still lack basic visibility into their recruitment marketing metrics and can't prove ROI to their CFOs. While candidates increasingly use ChatGPT for job searches, few employers have optimized their content for AI discovery, and many career sites still remain conversion killers.

So what should employers be doing, and how can they prepare for 2026?

My guest this week is Neil Costa, Founder and CEO of HireClix. In our conversation, Neil reveals the stark reality of where most organizations actually are with their recruitment marketing efforts and offers some valuable advice on how they should be moving forward.

In the interview, we discuss:

• The current challenges in recruitment marketing

• How employers need to stand out and appeal to a multigenerational audience

• Overreliance on Indeed and LinkedIn

• The role of search and social

• AI optimisation

• Getting a competitive talent advantage

• Keeping marketing momentum with reduced budgets

• The vital importance of metrics and ROI

• The importance of authenticity

• Dynamic personalization and the role of career sites

• What does the future look like

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