In this episode, the hosts discuss the impact of Facebook shops on e-commerce marketing and measurement. They touch on two viral tweets that raised concerns about Facebook's impact on brand websites and discuss their own experiences with Facebook web and shop optimization campaigns. They share their success with these campaigns, including spending upwards of $26,000 per day on one campaign alone. The hosts highlight the importance of testing and scaling these campaigns to drive sales and improve performance.

CHAPTERS
[00:00:27 ] Impact of Facebook shops.
[00:04:33 ] Facebook Discount Controversy.
[00:07:26 ] The future of Meta Shops.
[00:11:14 ] Shopify vs. Salesforce conversion rates.
[00:14:45 ] Meta Pay vs Shop Pay.
[00:19:53 ] Google Analytics 4 feedback.
[00:22:31 ] Marketing and finance marriage.
[00:24:56 ] Contribution Margin Dollars.
[00:28:14 ] Profitability over top line.
[00:31:36 ] Financial Awareness and PNL.

Our promise to you: Every episode will have actions you take back to your businessBryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest-growing, profitable DTC companies, Nood. Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.