DiscoverBank Marketing ShowEp 85 - Turning Stories Into Strategy - Humanize Your Brand
Ep 85 - Turning Stories Into Strategy - Humanize Your Brand

Ep 85 - Turning Stories Into Strategy - Humanize Your Brand

Update: 2025-05-12
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Turning Stories Into Strategy: Humanizing Your Brand

Think you need a massive ad budget to stand out? Think again. This episode is all about how community banks can turn everyday staff and customer stories into powerful, memorable marketing—while keeping spend to a minimum. If your team's struggling with content ideas, this is your playbook.

In this episode, Chris and Dan cover:

  • Why stories beat stock photos every time
  • How to encourage employees to share small, real moments
  • Turning everyday experiences into community trust
  • Mixing personal + professional for maximum impact
  • Campaign ideas that make your bank feel more human
  • How to systematize story collection for social media gold

Links & Resources:
Website:
bankmarketingshow.com
Newsletter:
bankmarketingminute.com
Contact: contact@bankmarketingshow.com 

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Ep 85 - Turning Stories Into Strategy - Humanize Your Brand

Ep 85 - Turning Stories Into Strategy - Humanize Your Brand

Dan Novalis, Chris Bates