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In this episode, Josh Parnell is joined by Brandon Steckler, owner of Steckler Automotive Technical Services and technical editor of Motor Age Magazine. Brandon shares how he unexpectedly entered the automotive industry and developed his renowned communication and training skills. He offers candid advice for aspiring entrepreneurs, emphasizing the importance of embracing fear while being strategic. Brandon also discusses the value of training, not just from a technical standpoint, but in building technician confidence and leadership through clear communication and lifelong learning.

Timestamps:

• 00:00 Passion for Technical Communication
• 03:34 Accidental Entry into Motorcycle Industry
• 07:51 Choosing Between Shop and Teaching
• 12:37 Embracing Authenticity in Teaching
• 15:32 Simplifying Complex Concepts
• 17:03 The Value of Attending Events
• 21:34 Confidence Transforms Work Experience
• 26:14 "Experience Elevates Value and Prices"
• 28:39 "Humbled Instructor on Pricing"
• 33:20 "Learning with Training Wheels"
• 36:44 Quality Over Quantity in Teaching
• 39:01 Keys to Becoming a Great Technician
• 40:36 Brandon: Mastering Resourcefulness & Learning
• 44:06 "Intimate Feel, Big Show"

I'm Josh Parnell, Founder and CEO of Limitless Leadership. As a leadership coach, trainer, and speaker, I help aspiring leaders in the automotive repair industry tap into unrecognized potential to achieve limitless results.

For more information, please visit limitlessleadership.co and check out The Limitless Leadership Blueprint HERE