In this episode, Rishabh & Bryan discuss their experience at the Facebook Performance Marketing Summit and highlight the importance of measurement for unlocking performance. They also delve into the recent Apple announcement of new privacy features that were overshadowed by the release of their new AR headset. The hosts discuss the potential impact of these privacy features on the advertising industry.

CHAPTERS

[00:01:53 ] iOS 17 privacy impacts.

[00:03:25 ] UTM tracking params and Apple.

[00:08:26 ] Clean rooms for privacy-safe tracking.

[00:10:25 ] Server-to-server integrations.

[00:14:09 ] Media mix model for brands.

[00:17:14 ] Measurement and guidance in advertising.

[00:20:38 ] Measurement beyond analytics.

Our promise to you: Every episode will have actions you take back to your business

Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest-growing, profitable DTC companies, Nood. 

Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.