Building a Cyclical Business with Amanda Trieger

Join Sharna in this transformative conversation with Amanda Trieger, naturopath, doula, and cyclical business mentor, as they explore how women in sensitive niches can build sustainable businesses by honouring their natural rhythms.

Amanda shares her journey from burnout to building a thriving practice aligned with her menstrual cycle, seasonal rhythms, and feminine frameworks.

Key Topics Covered:

🌙 The Cost of Ignoring Our Cycles (4:11-9:39 ) - Amanda's journey from "successful" but burnt out to cyclically aligned - Why external success doesn't equal internal sustainability - The missing piece in traditional business education

🌙 Understanding Infradian Rhythms (9:42-13:44 ) - How women operate on a 28-day cycle vs. 24-hour masculine model - Why consistency needs redefinition for women - Planning years ahead using lunar and seasonal calendars

🌙 Cyclical Business Planning in Practice (13:48-17:24 ) - How to maintain energy without disappearing from your business - Scheduling different tasks for different cycle phases - Why "showing up the same way every day" leads to burnout

🌙 Creating Non-Negotiable Self-Care (17:24-31:00 ) - Warning signs of burnout (when did you last do something you love?) - Building rest into your business plan, not as an afterthought - The power of workshops, retreats, and mentorship for sustainability

🌙 Menstruation as a Business Strategy (31:01-35:45 ) - Amanda's approach: "My business is in alignment with my menstrual cycle" - Different phases require different types of work - Winter/menstruation: admin, reflection, crafting - Ovulation: launching, visibility, saying yes

🌙 For Women in Sensitive Niches (35:46-46:56 ) - Special considerations when holding space for grief, loss, trauma - Building businesses that last decades, not years - Why you need to honour your energy FIRST to sustain others 

Resources Mentioned:

• Wintering Women's Guide for Soulful Business - Amanda's free 67-page guide featuring cyclical planning tools, recipes, articles, and contributions from successful women in business -


• Wednesday Night Mistress Class - Deep dive into cyclical planning with downloadable planners -


• Jane Hardwick Collings' "Her Story" - Book about menstrual taboos

Key Takeaways for Practitioners:

1. Schedule according to your cycle: - Menstruation: Rest, admin, reflection - Follicular: Planning, visioning, creating - Ovulation: Launching, visibility, networking - Luteal: Editing, completing, preparing for rest


2. Cyclical self-care is non-negotiable - Build it into your business plan


3. Different energies require different outputs - Stop forcing consistency


4. Your "heavy" niche requires MORE rest, not less


5. Planning visually and cyclically creates long-term sustainability

Connect with Amanda:

- Website: CLICK HERE

- Instagram: CLICK HERE

- Access the Wintering Women's Guide: CLICK HERE

Connect with Sharna:

- Instagram: CLICK HERE

- Read more or Apply for the Mentorship: CLICK HERE

Action Step:

Start tracking where you are in your cycle and notice your energy patterns. Begin scheduling your most important work during your high-energy phases and rest during your low-energy times.

Did this episode resonate? Leave a review on Apple Podcasts and share what shifted for you. Your review helps other women in sensitive niches find this supportive content.

Note: This episode contains essential information for any woman building a business, especially those working in grief, loss, fertility, and trauma support spaces. Save it to return to whenever you need reminders about honouring your natural rhythms.