#Ep 92 This will be my last podcast for a little while, so thought I would end on a super positive high with the incredible Paul Goodenough, a true storyteller, narrator and positive genius. Paul brings together a new narrative around some of the common problems in today's society and with a huge dollop of humour. I LOVED recording this session with Paul and it really gave me the boost I needed, thank you Paul.

Paul is an award-winning, purpose-driven storyteller and entrepreneur, working in the environmental, charity, peace-building and entertainment sectors.

For over two decades, Goodenough has founded and
led top-flight creative agencies. He launched his first digital agency, Aerian Studios, at the age of 18, enlisting older family and friends to pose as him at meetings, convinced potential clients would be put off by his youth. 

Aerian Studios went on to become one of the most
respected agencies in the UK, creating industry-leading campaigns, websites, products and mobile apps for the BBC, CNN, Warner Bros, Sky, Vodafone, BAFTA,
the UK Government and many more.

In 2011, Goodenough founded the production company
GBK Hybrid with Star Wars producer Gary Kurtz and Iron Giant and Disney animator Richard Bazley. Goodenough was nominated for an Emmy in 2015 for his work as a producer on the 2015 multi-award-winning TV Movie Lost
Treasure Hunt.

In 2019, Goodenough co-founded Rewriting Earth
(formerly Rewriting Extinction).  Now an independent charity, Rewriting Earth began as a 12-month cross-charity project raising money and awareness for the climate and biodiversity crisis, using the powerful storytelling medium of comics and videos.  Goodenough single-handedly forged collaborations between 300+ celebrities, comic artists and experts to create high-impact environmental stories that deliver clear information to mainstream audiences.

Within 12 months, Rewriting Earth raised £1.54m for
the different charities involved, helping to protect 662 species with important milestones, like helping the World Land Trust purchase and protect Guatemala’s Laguna Grande Reserve.  The project was recognised for reaching a wide, global audience, attaining over 150 million engagements with people not traditionally engaged in environmental issues.