In this episode of The ARTwork of YOU, Lori Gouhin explores the deeper question behind everything we do: what is your why? Drawing on the insights of Simon Sinek and Viktor Frankl, Lori unpacks why knowing your deeper why isn’t just a nice-to-have, it's essential for living with purpose.

Through stories, reflection prompts, and practical exercises, Lori shows you how to uncover your true why, move beyond polished statements, and use your core beliefs as an anchor for your life, business, and relationships.

What You’ll Learn in This Episode

• Why so many of us confuse goals or desires with our true why
  
  
  
• How Simon Sinek’s Golden Circle can help you shift from what and how to the deeper why
  
  
  
• Viktor Frankl’s perspective on meaning as the difference between surviving and thriving
  
  
  
• Practical exercises to uncover your why: look at your stories, notice your impact, talk it out, and turn it into a belief
  
  
  
• How your why creates purpose in daily life, helping you cut through distractions and stay grounded in what matters most
  
  
  

If you’ve ever felt like you’re going through the motions, chasing achievements that don’t add up to fulfillment, this episode will help you pause, reflect, and reconnect with what really drives you.

Thank you for sharing your time with me and remember to show up in your life like the masterpiece you are because YOU are the ARTwork!!!

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