Ep. # 74: The Neuroscience of Pricing: How to Charge Without the Ick
Update: 2025-05-06
Description
You know that weird knot in your stomach when you hit send on a quote or invoice? The one that makes you second-guess everything from your pricing to your worth? Yeah — that’s not a confidence issue. It’s a brain issue.
In this episode, Gráinne's digging into what’s really going on when pricing feels uncomfortable — and why undercharging isn’t a sign you’re “bad at business,” but a totally human, totally rewritable response to risk, rejection, and perceived value.
Gráinne unpacks why your nervous system can freak out around money talk, how your empathy might be getting weaponised, and the real reason those “I can’t afford it” emails hit so hard. Plus, three simple, science-backed shifts to help you charge more (without the guilt spiral).
You’ll hear about:
GRAB SOME FREE RESOURCES
FOLLOW THE REBEL MOVEMENT FOUNDERS
In this episode, Gráinne's digging into what’s really going on when pricing feels uncomfortable — and why undercharging isn’t a sign you’re “bad at business,” but a totally human, totally rewritable response to risk, rejection, and perceived value.
Gráinne unpacks why your nervous system can freak out around money talk, how your empathy might be getting weaponised, and the real reason those “I can’t afford it” emails hit so hard. Plus, three simple, science-backed shifts to help you charge more (without the guilt spiral).
You’ll hear about:
- What pricing activates in your brain — and how to calm the reaction
- Why generosity is great, but self-erasure isn’t
- Three practical mindset rewires you can try this week (no sticky-note mantras required)
GRAB SOME FREE RESOURCES
- STRIVE & THRIVE - Gráinne's Science-Backed Goal-Getting Workshop! Get instant access here
- Get Gráinne's FREE Anti-Algorithm Visibility Workshop here
FOLLOW THE REBEL MOVEMENT FOUNDERS
- Tierra: @thebraveway
- Gráinne: @livingbusinessproject
- Hayley: @iamhayleybarnes
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
