DiscoverArt + AudienceEp. 06: Ashley Paggi's Artful Oops: Lessons from a Licensing Lapse
Ep. 06: Ashley Paggi's Artful Oops: Lessons from a Licensing Lapse

Ep. 06: Ashley Paggi's Artful Oops: Lessons from a Licensing Lapse

Update: 2024-07-23
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In this episode, Stacie sits down with Ashley Paggi, the creative force behind Ash Cascade Design. Ashley shares her journey from stay-at-home mom and graphic designer to successful surface pattern designer and business owner. Their conversation delves into the significant 'uh-oh' moment in Ashley's career involving a licensing lapse, how she navigated it, and the invaluable lessons learned. This episode is a must-listen for aspiring artists looking to build their audience and protect their work.

 

Today on Art + Audience:

  • Introduction to Ashley Paggi: Ashley introduces herself, her business Ash Cascade Design, and her transition from graphic designer to surface pattern designer.

  • Building a Personal Brand: Ashley discusses how her personal story and environment influence her art, emphasizing the importance of authenticity in connecting with an audience.

  • Engaging an Audience: Tips on building an engaged audience through storytelling, brand photography, and intentional sharing.

  • Navigating Licensing Challenges: Ashley shares a major licensing mishap, the importance of contracts, and how she turned a potential disaster into a learning experience.

  • Advice for Artists: Encouragement to embrace mistakes, seek community support, and advocate for oneself in professional relationships.

 

Connect with Ashley Paggi:

 

Resources:

 

Connect with Stacie Bloomfield:

 

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Ep. 06: Ashley Paggi's Artful Oops: Lessons from a Licensing Lapse

Ep. 06: Ashley Paggi's Artful Oops: Lessons from a Licensing Lapse

Stacie Bloomfield