Have you ever wondered how to infuse your deepest values into your work or build a brand that resonates with your true self? Join us as we unravel the story of Tori Kelner, a wedding photographer and educator, whose career catapulted from casual snaps during Hurricane Sandy to becoming a beacon in personal branding within the photography landscape. Together, we discuss the pivotal role of personal growth in shaping not just a business, but a lifestyle that reflects one's evolving identity, and the vital connections that blossom from sharing life's simple pleasures.

Navigating the intricacies of content strategy and client relationships can be a complex dance. In this episode, we lay out the steps, taking cues from Tori's expertise. From the art of content sharing that aligns with core values to the strategic planning behind a magnetic social media presence, we cover the foundations of attracting your ideal audience. Discover how to create content pillars that resonate with your audience, and find out how maintaining a diverse marketing approach can sustain your business even when social media algorithms throw a curveball.

What's the secret sauce to staying joyous and aligned in both life and work? It's the blissful marriage of professional passion and personal fulfillment. We not only talk shop about the practical aspects of identifying the ideal client and maximizing business success through strategic marketing, but also about the key to finding consistent happiness. Tori and I share our personal outlets and the unassuming comfort found in hobbies, nature, and the intimate moments with loved ones. Tune in for an episode that promises to enrich your entrepreneurial spirit with heartwarming insights and actionable strategies.

Jasmine Star Graph/Punnet Square LINK
Work with Tori! Connect via her website: https://torikelner.com/
or Instagram: @torikelner

Get the episode notes on Substack below ↓

All the key takeaways and details in one spot for ya, right here on my Substack: https://kerryannewalsh.substack.com/p/ep-10-building-your-personal-brand

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