Ep. 109 Building Advertible: Priti Ohri on Reinventing Native Ads and Leading with Purpose
Description
AdTechGod speaks with Priti Ohri, Co-Founder and CEO of Advertible, about how she turned a layoff into a launchpad for innovation. From her early days at MTV Networks and LVMH to founding a company reshaping native advertising, Priti shares how Advertible simplifies native ad delivery for SSPs while improving user experience across formats and devices.
They discuss the challenges of building infrastructure in ad tech, the importance of community and representation, and how the industry’s next big transformation might come from agentic AI and automation.
Takeaways
- Advertible streamlines native ad delivery with a plug-in solution for SSPs.
- Priti’s path from luxury brands to ad tech highlights the power of data-driven creativity.
- The startup journey demands resilience, community, and constant iteration.
- Representation and visibility fuel empowerment across underrepresented founders.
- Agentic AI could redefine how programmatic systems communicate and scale.
Chapters
00:00 Introduction and Priti’s Career Journey
02:00 From Viacom to Programmatic: Following the Data
05:00 Why Native Ads Still Matte
07:00 Building Advertible After Ericsson
09:00 Startup Challenges and Finding Product-Market Fit
12:00 The Role of Community and Support Systems
15:00 Female Founders and South Asian Representation
19:00 Agentic AI and the Future of Ad Tech
22:00 Final Thoughts and Advice for Founders
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