Ep. #111: Goodbye Marketing Funnel, Hello Content Continuum
Description
The Content Continuum is not only the most accurate but also the most mutually-beneficial model for both company and customer.
In this episode, I chat with Hernan on The Business Bros Podcast to share my new model for modern marketers. Whereas a quick sale was the goal before, the new strategy is built to house and help as large an audience as possible while patiently escorting a portion forward at each threshold much like a dam operator might, to use an analogy. Brands running a Continuum put media at the core of their entire commercial structure, using it as a tool to guide, enrich, and progressively up-skill their community across every touch point. They recognize their audience moves unpredictably among the blurred stages in their curated ecosystem, and happily promote that flow.
The stages in the new continuum include: Discovery, Nurturing, Investment, Enrollment, Ascension, and Advocacy. I share more in my book, linked below.
↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓
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📖 CONTENT CAPITALIST: https://t.ly/9_9JG
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🎓 eLearning Academy: https://t.ly/u0Dk5
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🌐 Articles: https://michaelbecker.org/articles/
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