Ep. 112: Selling the Experience and Not the Product
Update: 2024-07-26
Description
Going beyond the product and selling the experience is the new way to market goods. Experience is the new commodity and developing content that connects with your target market is the way to go.
On this episode of Truelogic DX, we’ll talk about the importance of emotional marketing for millennials and gen Z and why pulling at people’s heartstrings instead of telling them about your product features is what will drive sales.
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