Ep. 115: Digital Primer | Insights From the 2024 PANA Brand Academy
Update: 2024-08-15
Description
In this episode, host Ibarra Villaseran sits down with the winning team from the PANA Brand Academy - Shaena Angelica Manzano (Senior Marketing Manager of Ayala Malls), Miguel Alfonso Santiago (Marketing Officer of Avida Land Corp), and Ma. Kristina B. Palma-Mamaril (Acting VP and Public Affairs Head of SSS). They discuss their experiences, challenges, takeaways, and tips from the 4-day seminar focused on crafting a 360-degree brand campaign, which covered topics like brand building, social media, and responsible communications.
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