Ep. 119: Increasing Demand & Enrollment for Graduate & Professional Programs // Higher Ed Demand Gen - Dave Gladson
Update: 2025-01-21
Description
At Point Loma Nazarene University, everything changed when marketing became centralized.
Led by an effort to increase enrollment for Graduate & Professional programs, marketing went from being a disconnected department to a centralized unit.
Not only were they able to be more efficient and actually increase enrollment in these programs, they did it while working remote!
Ditching the old model of needing to have everyone on campus has opened up their team to be more independent while still working together in an efficient manner.
Listen in on this week’s episode to learn how they did it, and how you can too!
Connect with Dave Gladson on Linkedin: https://www.linkedin.com/in/dave-gladson-a331127b/
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