Ep. 120 - The Role of AI in SaaS Solutions: A Deep Dive - with Brandon Most, Head of Marketing at GoLinks
Description
Enterprise search has been around for quite some time, and it often conjures images of outdated intranet searches within the confines of an organization's internal networks.
So how do you shift the focus from “old school” methods to a more dynamic, AI-powered approach that connects various applications, enabling intelligent query responses and contextually relevant summaries?
That’s the gist of the conversation with Brandon Most, Head of Marketing at GoLinks. In this episode, he also delves into the unique challenges of marketing multiple products with distinct brand identities and how to manage this strategically within the market's shifting dynamics.
Overall, this episode covers product-led growth, enterprise search solutions, marketing strategies, analyst relations, and the importance of professional networking. CEOs, CMOs, and professionals in the SaaS industry, especially those interested in innovative marketing approaches, product differentiation, and building strong industry connections, can benefit from Brandon's practical advice and experiences.
Key Takeaways from this episode:
- The transition from a product-led growth model to an enterprise motion, adapting to market changes and budget shifts.
- The nuances of executing a multi-product marketing strategy and the importance of qualified pipeline metrics over mere volume.
- The role of peer review sites in generating demand and supporting SEO efforts.
Other resources to check out:
Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.
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Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
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