Sports retail is no longer just about what you buy, it’s about how it makes you feel. In this episode, we explore how the NBA Store and Lids are redefining the fan experience through innovation, customization, and immersive design.

Guest Adam Herstig, Senior Vice President of Marketing and Partnerships at Lids, shares how his team is transforming stores into destinations where passion and fandom come to life. From interactive customization zones to exclusive merchandise and digital storytelling, Adam explains how the future of sports retail is about connection, creativity, and community.

Whether you’re a lifelong basketball fan or simply love great brand experiences, this conversation offers a behind-the-scenes look at what it means to shop like a fan.

1:30        A history of sports merchandise licensing, and Adam’s career journey

4:00        The Lids group including hats, apparel, NHL store and NBA stores

6:30        The future of sports fandom and sports retail

9:00        It’s all about customization from headwear to gear…The Custom Zone

13:50     The NBA Store and Lids stores culture…where passion drives service

18:45     Where the love for NBA continues to grow across the world

22:30     The measurement of success for the brand

24:00     The lightening round Q & A

For information on all the MOA NBA store visit: https://mallofamerica.com/directory/nba-store

For information on the MOA Lids stores visit: https://mallofamerica.com/directory/lids-east346

Guests: Adam Herstig, Senior Vice President of Marketing and Partnerships at Lids

Your hosts: Jill Renslow, Daniel Jasper

Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.