Ep. 13 - Ash Clouds, Gaffer Tape & Marquee Roofs: Jack Saward, Founder of Saward Marketing & Events on Keeping Events Alive
Description
Welcome to Season 2 of When Sh*t Goes Wrong at Events - the podcast where we give a backstage pass to the often unheard stories of event organising.
In this episode, we sit down with Jack Saward, Founder of Saward Marketing & Events. He's a seasoned event manager, with decades of experiences, and with stories that define the phrase “the show must go on.” From battling the Icelandic dust cloud at Bauma Germany - a colossal construction and industrial trade show - to physically gaffer-taping his own knee to stay on site, Jack’s tales are equal parts unbelievable and inspiring.
This conversation is a masterclass in improvisation, resourcefulness, and refusing to give up when everything’s going wrong.
Topics covered in this episode:
Improvisation at its finest: From makeshift water-siphons to DIY fixes on site.
Last-minute miracles: Securing cabins and resources through quick thinking and great contacts.
The mindset that keeps you going: When quitting simply isn’t an option.
Bauma Germany & the Icelandic dust cloud: How one ash cloud threw international logistics into total chaos.
Working through injury: How Jack kept going with a gaffer-taped knee.
Connect with our host Freddie Sparrow, Co-Founder of Vento, and connect with our guest Jack Saward, Founder of Saward Marketing and Events.
United States
