Ep. 13 - How To Make Better Strategy: interview by Khudania Ajay
Description
In this episode, Khudania Ajay, the host of the KAJ Masterclass Live interviews me about making better strategies.
We discuss the misconception that strategy is simply a plan and emphasize that strategy is about winning in the marketplace and being successful. Many companies claim to have a strategy, but it often turns out to be mere planning without clear logic or coherent actions.
I also explain that traditional long-term planning is no longer effective in today's fast-changing and disruptive business landscape. I advocate for a shift towards shorter cycles of strategy focused on addressing immediate challenges and seizing opportunities.
I also highlight the importance of being different and bringing innovation into strategy rather than just copying competitors' practices.
Then we discuss the role of consultants in strategy development and I suggest that while consultants can provide valuable insights and analysis, the responsibility for developing and implementing a strategy ultimately lies with the CEO and the leadership team.
I am convinced that involving stakeholders strategically throughout the process ensures alignment, commitment, and a well-understood strategy.
This episode of the KJ Masterclass Live was first published here: https://www.youtube.com/watch?v=V2ZD1rXgjj8