DiscoverHow I Wrote ThisEp. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion
Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion

Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion

Update: 2024-11-06
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Karen learns how Rachel Gershon and Zhenling Jiang merged their behavioral and quantitative skillsets to identify the robust effect of referral contagion. Their findings are published in their paper “Referral Contagion: Downstream Benefits of Customer Referrals” in JMR.

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2023-12-1301:37

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Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion

Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion

Brett Gordon and Karen Winterich