In this episode, Kai-Eberhard Lueg, Global Business Solutions expert with Siemens, discusses the future of automation. Specifically, commerce is experiencing a new type of customer expectation that involves an increase in personalization and speed. While these two concepts seem counterintuitive, digitalization and shared services make it possible. Digitization is only as effective as the foundation it was built on, however, so Mr. Lueg details the best way to move forward on firm ground. Finally, Mr. Lueg emphasizes the importance of human talent. By building a culture of curiosity and innovation, both employees and enterprise benefit from the expectation and execution of upskilling and reskilling with an emphasis on technical skills.