Ep. #154 How VICTRA Is Building The Ultimate Women’s Soccer Fan Experience, ft. Anna Smith

Update: 2025-06-20

Description

In episode #154 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Anna Smith, the co-founder of VICTRA which is the #1 app dedicated to women’s soccer fandom.

VICTRA is a one-stop digital platform designed to give women’s soccer fans everything they’ve been missing: news, community, commerce, and connection, all in one convenient location.

In this episode, Anna shares:

📱 Why digital access is critical to growing women’s sports fandom.
⚽ How VICTRA is organizing the women’s soccer ecosystem.
🛍️ How they’re helping brands like IDA Sports and TOGETHXR connect with women’s soccer fans.

…AND why now is the perfect time to invest in women’s sports tech.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop

Comments

In Channel

Ep. #170 New Data From CrowdIQ Quantifies Behaviors Of Female Sports Fans, ft. Rachel Goodger & Katherine Rowe

2025-10-1031:34

Ep. #169 Why Pinterest Chose The New York Liberty For Its First-Ever Sports Partnership, ft. Sara Pollack

2025-10-0732:18

Ep. #168 Checking In On The Tour De France Femmes Avec Zwift & The Growth Of Women’s Cycling, ft. Kate Veronneau

2025-09-3025:21

Ep. #167 The Story Behind The Athletes Unlimited Softball League, ft. Allie Kleva

2025-09-2630:44

Ep. #166 Jordan Robinson Talks Covering Women’s Basketball & The Business Of Women’s Sports, ft. Jordan Robinson

2025-09-2333:31

Ep. #165 How “A Bar of Their Own” is Fueling The Women’s Sports Bar Movement, ft. Jillian Hiscock

2025-09-1635:56

Ep. #164 Ushering In A New Era At The Women’s Sports Foundation, ft. Meg Rushton

2025-09-0923:51

Ep. #163 Checking In On Ally’s Game-Changing Commitment To Women’s Sports, ft. Stephanie Marciano

2025-09-0221:30

Ep. #162 How The WPSL Pro Is Aiming To Close The Gap Between College And Pro Women’s Soccer ft. Megan Oglesby

2025-08-2929:45

Ep. #161 Inside Publicis Media’s Bold Bet On Women’s Sports, ft. Talia Raviv

2025-08-2634:06

Ep. #160 How The Gainbridge Super League Is Taking Women’s Soccer To The Next Level, ft. Mike Nichols & Amanda Vandervort

2025-08-1927:52

Ep. #159 How Tipt Ventures Is Reimagining The Sports Economy by Centering Women, ft. Fielding Kidd Jamieson

2025-07-2933:18

Ep. #158 The Story Behind TOGETHXR And “Everyone Watches Women’s Sports”, ft. Paula Hughes & Sarah Bergstrom

2025-07-2540:01

Ep. #157 How e.l.f. Beauty Is Boldly Disrupting Women’s Sports, ft. Patrick O'Keefe

2025-07-2225:34

Ep. #156 The Data Behind How Women’s Sports Are Driving The Growth Of The Entire Sports Industry, ft. Laura Andriani

2025-07-0827:58

Ep. #155 How GameChanger Is Empowering Women To Play, Connect & Thrive Through Sports, ft. Dr. Rebecca Heiss & Leigh Irwin

2025-06-2525:56

Ep. #154 How VICTRA Is Building The Ultimate Women’s Soccer Fan Experience, ft. Anna Smith

2025-06-2019:18

Ep. #153 “It's Business” - Why The WNBPA Is Leaning On Business In Collective Bargaining Negotiations, ft. Terri Carmichael Jackson

2025-06-1739:20

Ep. #152 How Jodi Bondi Norgaard Is Disrupting Toys & Media To Empower Girls Through Sports, ft. Jodi Bondi Norgaard

2025-06-1027:31

#151 How Mercury13 Is Building Football’s Next Super Clubs By Investing In Women, ft. Victoire Cogevina Reynal

2025-06-0429:19

00:00

Ep. #154 How VICTRA Is Building The Ultimate Women’s Soccer Fan Experience, ft. Anna Smith

Anna Smith, Caroline Fitzgerald

#box-pro-ellipsis-176036004321434{-webkit-line-clamp:2;}Ep. #154 How VICTRA Is Building The Ultimate Women’s Soccer Fan Experience, ft. Anna Smith

Ep. #154 How VICTRA Is Building The Ultimate Women’s Soccer Fan Experience, ft. Anna Smith

Anna Smith, Caroline Fitzgerald

Ep. #154 How VICTRA Is Building The Ultimate Women’s Soccer Fan Experience, ft. Anna Smith