DiscoverThe Business Case For Women's SportsEp. #158 The Story Behind TOGETHXR And “Everyone Watches Women’s Sports”, ft. Paula Hughes & Sarah Bergstrom
Ep. #158 The Story Behind TOGETHXR And “Everyone Watches Women’s Sports”, ft. Paula Hughes & Sarah Bergstrom

Ep. #158 The Story Behind TOGETHXR And “Everyone Watches Women’s Sports”, ft. Paula Hughes & Sarah Bergstrom

Update: 2025-07-25
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In episode #158 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Paula Hughes & Sarah Bergstrom, two of the key leaders at TOGETHXR.

TOGETHXR is a women’s sports media platform that was co-founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird back in 2021. 

Since its founding, TOGETHXR has redefined how women athletes are covered, celebrated, and amplified in culture.

In this episode, hear Sarah & Paula share:

  • 📺 How TOGETHXR is taking women’s sports content beyond just stats & scorelines.
  • 📈 The story behind their iconic “Everyone Watches Women’s Sports” shirt & campaign.
  • ⚡️Why women’s sports is one of the most exciting & positive investment opportunities in the world. 

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Ep. #158 The Story Behind TOGETHXR And “Everyone Watches Women’s Sports”, ft. Paula Hughes & Sarah Bergstrom

Ep. #158 The Story Behind TOGETHXR And “Everyone Watches Women’s Sports”, ft. Paula Hughes & Sarah Bergstrom

Paula Hughes, Sarah Bergstrom, Caroline Fitzgerald