Ep. #147: If She Can See It, She Can Be It: The Geena Davis Institute on Women’s Sports, ft. Madeline Di Nonno
Update: 2025-05-13
Description
In episode #147 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Madeline Di Nonno, the President & CEO of the Geena Davis Institute on Gender in Media.
Madeline leads the global research-based non-profit founded by Academy Award-winning actor Geena Davis.
The Institute works to create gender balance, foster inclusion, and reduce negative stereotyping in media – with powerful implications for women’s sports.
In this episode, Madeline shares:
- 📊 Why visibility in media matters for women’s sports.
- 📺 How the Institute's data proves the “if she can see it, she can be it” effect.
- 🧠 The role media plays in shaping perceptions and investments in women athlete.
- 📈 What still needs to change to unlock the full business potential of women’s sports.
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